Cheetos Cheesy Verse 2024 Immersive Experience
PepsiCo Design and Innovation
Interior Space and Exhibition Design Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.
A' Design Award Winner
Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation is a distinguished winner of the A' Interior Space, Retail and Exhibition Design Award. Cheetos Cheesy Verse 2024 Immersive Experience earned the A' Design Award in 2025 and is showcased on Interior Design Award Winners among other remarkable designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Cheetos Cheesy Verse 2024 Immersive Experience design sets itself apart from its competition.
About Cheetos Cheesy Verse 2024
Interior Space and Exhibition Design Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design. Cheetos Cheesy Verse 2024 earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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